Melissa DobsonWelcome!

As a former technophobe and urban-dweller, I moved to the picturesque, rural Finger Lakes region of New York. Seeking a way to regularly work with the vibrant wine and food community, I started poking around on social media sites and connected with innovators and thought leaders in the industry. I’ve learned a ton from them, have worked with several and now specialize in educating and strategizing with small and medium businesses about how nurtured social communities can help brands stand out and win hearts. And get results.

Helping Your Wine & Food Business Build Awareness, Establish Credibility and Inspire Real-Time Word of Mouth via the Social Web

Vin65 - Melissa DobsonCase Study: Vin65

In Spring 2008, K1 Technology’s president and founder, Andrew Kamphuis, decided to narrow the focus of his Abbotsford, BC-based ecommerce business to the wine industry. He established Vin65 with a vision to help the industry evolve and move forward by making it easier for wineries to sell wine online Read the full article

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